Live betting specialist and product analyst. Eight years analyzing in-play wagering markets and modern sportsbook product design. Author of our live-betting strategy guides.
Background and credentials
Jordan Reyes has spent eight years working at the intersection of live betting markets and sportsbook product design. From 2017 to 2022, Jordan worked as a quantitative analyst at a major sportsbook software provider, focusing on live-pricing models for NBA, NFL, and major-tournament soccer markets. The role involved building and maintaining algorithmic pricing systems used by multiple operator clients.
Jordan transitioned to BettingOnline.org in 2023 as Live Betting & Product Analyst. The role focuses on covering the rapidly-growing live betting segment of US sports betting markets and providing product-level analysis of how operators design and price their in-play offerings.
Jordan holds a B.S. in Statistics and an M.S. in Quantitative Finance. They have presented at industry conferences on live-pricing model architecture and have authored white papers on micro-betting market design.
Coverage areas
- Live betting strategy. Strategy content covering in-play markets, including timing, market selection, and the structural margin differences between pre-game and live markets.
- Live betting industry trends. Coverage of the expansion of in-play wagering as a percentage of total handle, and how operators differentiate on live betting product features.
- eSports betting. Coverage of major eSports betting markets (LoL, CS2, Valorant, Dota 2) — Jordan's quantitative background suits the data-rich, frequent-update structure of competitive gaming.
- Player props and micro-betting markets. Strategy and market-structure analysis for the rapidly-expanding player-prop and micro-bet segments.
Notable published work
- Live Betting Now 53% of US Sports Wagering Handle
- NBA Player Props Strategy: Where the Edge Is in 2026
- Cashless Wagering Hits 18 States: What's Behind the Rollout
- Variance vs Skill: How to Tell What's Real and What's Luck
- eSports Betting Guide 2026
- Live-betting market analysis sections of our 2026 State of the Industry annual report.
Editorial principles & disclosures
Jordan follows the BettingOnline.org editorial standards. Strategy content under Jordan's byline is informed by direct quantitative analysis of public market data (operator-published results, AGA aggregated data, third-party industry research from Eilers & Krejcik Gaming and similar). Where claims are based on Jordan's prior operator-side experience, that origin is disclosed in the relevant article.
Jordan maintains personal accounts at major US sportsbooks for review purposes. To prevent conflicts of interest with their prior operator-side role, Jordan does not write coverage involving the specific operator-software platform they worked on, and any tangentially-related coverage is reviewed by Alex Park before publication.
Jordan has no equity, advisory, or other relationships with any operator or with BettingOnline.org's parent company beyond standard editorial-team compensation.
Contact
For live-betting questions, eSports content suggestions, or quantitative-research collaboration inquiries: editorial@bettingonline.org with "Jordan Reyes" in the subject line.