1. Reader-first
Every piece of content has to answer the question: does this help the reader? If a recommendation isn't in the reader's interest, we don't publish it — even if it would generate revenue.
2. Honest about edge and variance
Sports betting is a difficult market for retail customers. We do not promote get-rich quick narratives. We disclose operator hold percentages, expected return on welcome offers, and the realistic distribution of outcomes for any strategy we cover.
3. No paid picks, no tout services
We do not sell picks, run a tout service, or operate a paid advisory tier. The track records of pick-sellers — when audited honestly — almost universally underperform their marketing.
4. Transparent affiliate relationships
We disclose every affiliate relationship on every page where it could matter. Affiliate revenue does not influence rankings, ratings, or the substance of our reviews. See our full disclosure.
5. Source primary, not secondary
We cite primary sources (SEC filings, state regulator reports, AGA data) over secondary aggregators. When we cite secondary sources, we name them.
6. Date everything
Every article carries a publish date and last-update date. State availability, operator promotions, and regulatory rules change quickly; readers deserve to know how fresh the information is.
7. Correct quickly and visibly
If we get something wrong, we correct it. Major corrections are noted in the article with a date stamp.
8. No reproduction of copyrighted material
We do not reproduce copyrighted material from operator sites, regulator publications, or other sources beyond fair-use excerpts. Where we cite specifics, we link to the source.
9. Author transparency
Every meaningful piece of content has a named author with a public profile that discloses background, credentials, and editorial role. See our author directory.
10. Responsible gambling first
Every page references responsible gambling resources where relevant. We do not portray problem gambling as harmless, and we never use language that minimizes risk. Our review of operators specifically evaluates the strength of their responsible-gambling tooling.
11. Compliance with US regulation
We cover only US-licensed operators. We do not promote, link to, or review unlicensed offshore sportsbooks, even where doing so might generate affiliate revenue.
12. Never overstate certainty
Sports betting is inherently uncertain. Our content reflects appropriate confidence levels — strong claims require strong evidence; speculative claims are flagged as such.
Conflict of interest disclosure
Members of our editorial team are individual sports bettors. We do not allow editorial team members to bet on outcomes about which they're publishing original analysis until that analysis has been published and the relevant markets have moved.
Last updated April 2026.