What this page covers
BettingOnline.org earns affiliate commissions when readers sign up at some of the operators we review. This page explains exactly how that works, which operators we have relationships with, what those relationships pay us, and — most importantly — how we keep our editorial process independent of the affiliate revenue.
Which operators have affiliate relationships with us
As of April 2026, we have affiliate marketing relationships with these US-licensed operators:
- DraftKings Sportsbook
- FanDuel Sportsbook
- BetMGM Sportsbook
- Caesars Sportsbook
- bet365 Sportsbook
- BetRivers Sportsbook
- BetMGM Casino
- FanDuel Casino
- DraftKings Casino
- Caesars Palace Online Casino
For operators we cover but do not have an affiliate relationship with — including Nevada-only books, smaller regional operators, and several poker sites — we receive no compensation if readers sign up.
How affiliate commissions work
When you click a link to an operator on our site, the operator may set a cookie identifying us as the source of your visit. If you then create an account and meet certain conditions (typically depositing and placing a qualifying wager within 30 days), the operator pays us a commission. The commission can be a flat amount per qualifying signup ($CPA model), a share of the operator's net revenue from your activity (revenue-share model), or a hybrid.
Commissions vary by operator, state, and the customer's behavior. We do not see the cookies set by the operator — those are first-party to the operator, not us.
What this means for you
- You pay nothing extra. Affiliate commissions are paid by the operator out of their marketing budget. Your odds, bonuses, and account terms are identical whether you reach the operator through us or by typing the URL directly.
- Your activity is your own. The operator does not share your betting activity with us. The cookies that track affiliate attribution are time-limited and link to a referral, not ongoing tracking.
How we keep editorial independent
The risk of affiliate-supported review sites is obvious: the operator that pays you the most also looks the best in your reviews. We address this with three structural separations:
1. Editorial team is separate from business team
Our editorial team — the people who research, write, and rate operators — are organizationally separate from our business-development team. Reviewers do not know operator-level commission rates. Business team members do not edit content.
2. Reviews follow a documented framework
Every operator review uses the 100-point rating framework. Categories and weights are fixed across operators. We cannot — and do not — adjust scoring to favor higher-paying partners.
3. Operators cannot buy placement
We do not sell placement on rankings or 'top operator' lists. We do not accept payment to remove negative coverage. We do not write 'sponsored content' that is distinguishable from independent editorial.
What you should know about affiliate-supported review sites generally
Most US sports betting review sites — including all the major ones — are affiliate-supported. The economics of free betting content essentially require it. The question is not whether a site has affiliate relationships, but whether the editorial process is structurally independent from those relationships.
Read multiple sources. Compare rankings across sites. Operator quality is reasonably consistent across honest reviewers; if one site ranks an operator dramatically differently from the others, that's worth investigating.
FTC compliance
This disclosure complies with the Federal Trade Commission's guidelines on affiliate marketing disclosure. We disclose affiliate relationships on every relevant page, and we use the rel="sponsored" attribute on outbound affiliate links per Google's guidelines.
Questions
If you have questions about a specific affiliate relationship, our editorial process, or how we evaluate operators, email legal@bettingonline.org.