The 100-point framework
Every operator receives a score on a 100-point scale across six weighted categories.
| Category | Weight | What we measure |
|---|---|---|
| Pricing & odds quality | 25 | Average hold, line quality vs market consensus, promo-bet pricing |
| Product & UX | 20 | App speed, market depth, live betting quality, search and discovery |
| Promotions & rewards | 15 | Welcome offer quality, ongoing promos, loyalty program economics |
| Banking & withdrawals | 15 | Deposit options, withdrawal speed, fees, ID verification friction |
| Customer support | 10 | Response time, channels, dispute handling, account servicing |
| Responsible gambling | 15 | Deposit limits, time-outs, self-exclusion, reality checks, problem-gambling resources |
Score interpretation
- 90-100: Industry-leading. Top recommendation.
- 80-89: Excellent. Recommend without reservation.
- 70-79: Strong. Use with awareness of weaknesses we cite.
- 60-69: Acceptable. Niche use cases only.
- Below 60: Do not recommend.
How pricing is measured
We sample ~30 markets per week across major sports (NFL, NBA, MLB, NHL, college, soccer) at every operator under review. We compare each operator's posted lines against the market consensus closing line. An operator that consistently posts within 0.1 points of consensus and beats consensus 50%+ of the time scores at the top of the pricing category.
How product quality is measured
App speed: median time-to-bet from app open to confirmation. Market depth: count of available pre-game and live markets per major-game event. Live quality: price freshness, micro-market support, and cash-out pricing transparency.
How responsible gambling is measured
We open a real account, then test:
- Deposit limit setting (default + custom limits)
- Time-out and self-exclusion flows
- Reality check / play-time alerts
- Problem-gambling resource visibility
- Re-engagement after self-exclusion attempt
Operators that fail basic responsible-gambling tooling cannot score above 70 overall, regardless of strength elsewhere.
What we do not include
- Operator marketing claims
- Operator-supplied 'awards'
- Promo-only metrics that are inconsistent across customers
- Aesthetic / branding judgments
Re-rating
Operators are re-rated quarterly. A material change (new app version, new product, regulatory action, withdrawal-policy change) triggers an immediate re-evaluation outside the quarterly cadence.
Disagreement and feedback
If you disagree with a rating, we want to hear about it. Email editorial@bettingonline.org. We re-evaluate when readers surface evidence we missed.
Related
Last updated April 2026.