After the 2018 repeal of the Professional and Amateur Sports Protection Act (PASPA), the United States opened the door for legal sports betting on a state‑by‑state basis. Each jurisdiction now determines its own licensing framework, age and geolocation requirements, tax rates and restrictions on wagering. As one of the world’s largest online sportsbooks, Bet365 has gradually expanded its U.S. footprint. The British bookmaker, renowned for its huge market selection and polished user experience, now operates in more than a dozen American jurisdictions and continues to seek additional licences.
This in‑depth review examines where Bet365 is legal in the U.S., the rules that govern its operation in each state, and the key features that set the platform apart. We’ll cover everything from sign‑up bonuses and promotional offers to betting markets, deposit and withdrawal methods, responsible gambling tools, customer support and more. Where appropriate, we reference state gaming regulations and industry reports to ensure accuracy, though we avoid direct links within the article.
Callout – Why it matters
U.S. sports betting regulation is highly fragmented. Some states permit online wagering at age 21, while others allow betting at 18. College sports restrictions differ: New Jersey and Virginia ban bets on local college teams, Colorado and Indiana allow college betting but prohibit player props, and Louisiana recently outlawed prop bets on college athletes. Understanding these nuances helps you decide whether Bet365 fits your needs when travelling or living in different states.
Where is Bet365 Legal? State‑by‑State Availability
As of September 2025, Bet365 offers online sports betting in 15 U.S. jurisdictions. These include Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. Bet365 is not currently licensed in heavily taxed markets like New York or in states that have yet to legalize online betting (e.g., California, Texas). The company typically enters a state through partnerships with local casinos or racetracks, obtaining mobile licences issued by state regulators.
Below is an up‑to‑date table summarizing Bet365’s availability across regulated states. For each jurisdiction we list the year of launch, the regulatory body overseeing sports betting, eligibility requirements (age and location), college sports restrictions, applicable tax rates, and any land‑based partners that anchor Bet365’s licence. Note that tax rates and partner details refer to general regulations; your personal tax obligations may differ.
| State | Launch & regulatory body | Age & location requirements | College sports restrictions | Tax rate & notes | Land‑based partner/skin (if applicable) |
|---|---|---|---|---|---|
| Arizona (AZ) | 2021; regulated by Arizona Dept. of Gaming | Must be 21+ and physically located within Arizona; geolocation required. | College sports betting is permitted, but player prop bets on college athletes are not allowed; no bets on high‑school sports. | Online sports betting revenue is taxed at 10% and retail at 8%. | Bet365 partners with the Ak‑Chin Indian Community for licence access; its app launched statewide alongside several retail sportsbooks at tribal casinos. |
| Colorado (CO) | 2022; regulated by Colorado Division of Gaming | Must be 21+ and within Colorado; operators employ geofencing technology. | Betting on college teams allowed, but in‑game props on college athletes are banned. | The state levies a 10% tax on net sports betting proceeds. | Bet365 operates through its partnership with Century Casinos and conducts online wagering statewide. |
| Illinois (IL) | 2025; regulated by Illinois Gaming Board | Must be at least 21 and located in Illinois. | Wagering on professional and major college sports allowed, but bets involving Illinois college teams are prohibited. | Sports wagering revenue taxed at 15% of adjusted gross receipts. | Bet365 launched through a partnership with Fairmount Park racetrack (FanDuel at Fairmount Park), using an online skin to operate statewide. |
| Indiana (IN) | 2020; regulated by Indiana Gaming Commission | Bettors must be 21+; geolocation verifies presence in Indiana. | Allowed on NCAA Division I events but no player props on college athletes; prop bets limited to team outcomes. | Sports betting revenue taxed at 9.5% of adjusted gross receipts. | Bet365 partners with Belterra Casino Resort for its mobile licence. |
| Iowa (IA) | 2021; regulated by Iowa Racing & Gaming Commission | Must be 21+ and physically in Iowa to wager. | College betting permitted, but prop bets on athletes competing for Iowa schools are banned. | Iowa imposes a 6.75% tax on net sports wagering receipts. | Bet365 operates via partnership with Wild Rose Casinos, offering online and retail betting. |
| Kansas (KS) | 2024; regulated by Kansas Racing & Gaming Commission | Bettors must be 21+ and place wagers within state lines. | There are no bans on Kansas college teams; wagers cannot be accepted on high‑school events. | State taxes retail and online sports betting at 10%. | Bet365 obtained a licence through a deal with Kansas Star Casino (Boyd Gaming) and launched in July 2025. |
| Kentucky (KY) | 2023; regulated by Kentucky Horse Racing Commission | Kentucky permits betting at age 18+ (though some operators require 21+). Players must be within state boundaries. | Wagers are allowed on both in‑state and out‑of‑state college teams; high‑school sports are banned. | Kentucky assesses a 9.75% excise tax on retail wagers and 14.25% on online wagers. | Bet365 joined in late 2023 via a partnership with Sandy’s Gaming & Racing (a harness racing track), enabling statewide online betting. |
| Louisiana (LA) | 2022; regulated by Louisiana Gaming Control Board | Bettors must be 21+ and located in one of the 55 parishes where sports betting was approved. | Betting allowed on professional, collegiate and amateur sports; high‑school sports banned; as of 2024 prop bets on college players are prohibited. | Mobile sports betting taxed at 15% and retail at 10%. | Bet365 launched via a market access deal with Bossier City’s Sam’s Town Casino. |
| Maryland (MD) | 2025; regulated by Maryland Lottery & Gaming Control Agency | Users must be 21+ and physically present in Maryland when wagering. | College betting is permitted but player prop bets on college athletes are prohibited. | The state taxes sports betting at 15% of taxable win for mobile operators. | Bet365 entered the market in August 2025 through a partnership with Bingo World (retail sportsbook) to support its mobile licence. |
| New Jersey (NJ) | 2018; regulated by NJ Division of Gaming Enforcement | Must be 21+ and located in New Jersey. | Bets on any college events held in New Jersey or involving NJ colleges are prohibited. | Online sports betting revenue taxed at 15% plus a 2.5% alternative investment tax (17.5% total); retail taxed at 9.75%. | Bet365 partners with Hard Rock Hotel & Casino Atlantic City for its online skin; retail presence is limited because Bet365 does not operate its own casino in NJ. |
| North Carolina (NC) | 2024; regulated by North Carolina State Lottery Commission | Wagers only accepted from persons 21+ within state boundaries. | Bets on pro and college sports allowed, but player props on college athletes are prohibited. | State taxes sports betting revenue at 18%. | Bet365 partnered with the Eastern Band of Cherokee Indians, offering mobile betting statewide; retail operations occur at Harrah’s Cherokee. |
| Ohio (OH) | 2023; regulated by Ohio Casino Control Commission | Bettors must be 21+ and physically present in Ohio. | College sports betting permitted, but prop bets on individual college athletes are banned; this restriction became law in 2024. | Ohio doubled its sports betting tax from 10% to 20% of gross revenue in 2024. | Bet365 partners with Belterra Park (Eldorado Scioto Downs) to run mobile sports betting across the state. |
| Pennsylvania (PA) | 2024; regulated by Pennsylvania Gaming Control Board | Must be 21+ and located in Pennsylvania to wager. | Betting on pro and college sports permitted; however, player prop bets on college athletes are not allowed. | Pennsylvania imposes a 36% tax on sports wagering revenue, among the highest in the U.S. | Bet365 launched in July 2024 via a partnership with Churchill Downs’ Presque Isle Downs casino. |
| Tennessee (TN) | 2025; regulated by Tennessee Sports Wagering Council | Bettors must be 21+ and physically located in Tennessee; wagers are placed exclusively online (no retail). | Prop bets on individual actions during college sports are prohibited; betting on high‑school or youth sports is banned. | Tennessee levies a unique 1.85% tax on total handle. | Bet365 opened its platform in March 2025 following approval to operate as one of Tennessee’s online‑only books. |
| Virginia (VA) | 2021; regulated by Virginia Lottery | Bettors must be 21+ and within Virginia. | No betting on Virginia college teams, and all proposition bets on college sports are banned. | Virginia taxes adjusted gross sports betting revenue at 15%. | Bet365 partners with a “points” facility in the state (Parx Casino stands in for the land‑based partner). |
Analysis of legality and market expansion
Bet365’s U.S. expansion strategy differs from competitors such as DraftKings and FanDuel in that the company often delays entry until it has thoroughly tested the market and secured favourable terms. For example, Bet365 did not join New Jersey’s market until 2019—more than a year after other major brands—yet still captured a loyal base of soccer and tennis bettors. Its 2024 entrance into Pennsylvania and Ohio underscores this cautious approach: Bet365 waited until it could secure strong partnerships and regulatory clarity before launching.
When evaluating Bet365’s legal status, note that states impose varied taxes and restrictions. New Jersey taxes online sports betting at 17.5%, while Pennsylvania takes a 36% cut; such differences affect the profitability of operators and, by extension, the promotions and odds they can offer. Age requirements also vary: most states require bettors to be 21, but Kentucky and Wyoming allow wagering at 18 (though many operators, including Bet365, enforce 21+ as an internal policy). Additionally, geolocation technology is universally required to ensure bets are placed within state lines.
Tip: Before travelling, verify your destination’s rules. If you live in Virginia (where you cannot bet on Virginia college teams) and travel to Kentucky (where college betting is unrestricted), Bet365’s app will automatically adjust the betting menu based on your location. You must also meet the age requirement in that state.
Platform Overview
Brand history and U.S. footprint
Founded in 2000 by Denise Coates in Stoke-on-Trent, England, Bet365 has grown into one of the largest online gambling operators in the world. The privately held company is famous for pioneering in‑play betting and for its intense focus on product quality and user interface. In the United States, Bet365 remains a relative newcomer compared with heavyweights like DraftKings and FanDuel but leverages its international expertise to offer a sophisticated sports betting platform.
Bet365’s first U.S. presence came through a 2018 partnership with Hard Rock Atlantic City for an online skin in New Jersey. Since then, the company has expanded into additional states, aligning with local casinos and racetracks. Unlike Caesars or BetMGM, Bet365 does not own physical casinos in the U.S. and operates exclusively online or through partnership-based retail locations. Its focus is on delivering a world‑class digital product rather than building out a network of brick‑and‑mortar sportsbooks.
User interface and navigation
Bet365’s visual identity is distinctive: a green, white and grey colour palette that is both clean and functional. The desktop site and mobile apps share a consistent layout, with sports listed along a left‑hand menu (desktop) or across the top of the screen (mobile). Within each sport, bettors can filter by league, country, event or market type. The bet slip slides out from the right side of the screen (or bottom on mobile) and auto‑updates as bets are added or removed.
The home screen prominently features “Top Competitions,” “In‑Play” matches and “Upcoming” events. During major tournaments—such as the NFL playoffs, March Madness or the UEFA Champions League—Bet365 adds dedicated banners highlighting specials. A search bar at the top allows users to quickly find specific teams, players or leagues. There is also a section for “Bet Boosts” where selected markets have enhanced odds.
In general, pages load quickly, and the design minimizes clutter. However, because Bet365 offers thousands of betting options, new users may feel overwhelmed. It can take time to familiarize yourself with the categories, but once you do, navigation becomes intuitive.
Live betting & streaming
One of Bet365’s biggest differentiators is its in‑play betting and live streaming offering. The sportsbook pioneered live wagering in the early 2000s and continues to lead the industry with comprehensive coverage.
In‑play betting: Bet365 updates odds in real time, allowing users to place bets during games on markets such as next team to score, over/under for the next point or set, and updated moneylines. The interface displays momentum indicators and statistics (e.g., possession percentages in soccer, pitch counts in baseball), which assist bettors in making informed decisions. Cash Out and Partial Cash Out options are available for many markets, giving players the flexibility to settle a bet early and secure profits or limit losses.
Live streaming: Bet365 streams thousands of events per year. In the U.S., users can watch select NBA games, tennis matches from the ATP/WTA tours, European soccer leagues, cricket, rugby, darts, snooker and more, provided they have a funded account or have placed a bet within the past 24 hours. Streaming rights vary by state and by sport, but Bet365’s breadth of content is unmatched by most competitors. A small “Play” icon indicates when a match is available to watch live; tapping the icon opens a video player that can be resized or set to full-screen on mobile.
Loyalty program (Bet Credits)
Unlike Caesars Rewards or DraftKings Dynasty Rewards, Bet365 does not operate a tiered loyalty program tied to physical properties. Instead, the site offers Bet Credits, a flexible bonus that is credited to your account after meeting specific wagering conditions. New customers who claim Bet365’s welcome offer typically receive Bet Credits equal to a specified amount after placing a qualifying bet. These credits can be used to place wagers but cannot be withdrawn; any winnings generated from Bet Credits are paid in cash (excluding the stake).
While Bet Credits are not as glamorous as hotel stays or free meals, they effectively act as free bets that can be used on nearly any market. Bet365 occasionally runs “Early Payout” promotions (e.g., soccer teams go two goals ahead, bet paid out early) and “Parlay Bonuses” (boosting parlay payouts for 2‑, 3‑ or 4‑leg parlays). Customers may also receive personalized promotions via email or push notification.
Security and compliance
Bet365 holds licences from each state gaming authority where it operates. To maintain these licences, it must adhere to strict security and responsible gambling requirements. All data transmissions are encrypted using SSL technology, and user funds are held in segregated accounts to ensure they are not commingled with operational funds.
Account protection tools include two‑factor authentication (2FA), requiring a unique code sent to your phone or email in addition to your password. Bet365 verifies user identities through Know Your Customer (KYC) processes that involve submitting your Social Security number (SSN) and sometimes uploading photo ID.
Compliance extends to geolocation: Bet365 uses third‑party geolocation vendors (e.g., GeoComply) to pinpoint your location and block wagers placed outside authorized jurisdictions. The app prompts you to enable GPS location services, and desktop users may need to install a plugin. If geolocation fails or you are near a state border, you may need to move further inside the state for the signal to pass.
Bonuses & Promotions
Welcome offers
Bet365’s welcome bonus varies by state but generally follows two structures:
- Bet Credits offer. In many jurisdictions, new customers who deposit a small amount and place a qualifying bet (typically $5–$50) receive Bet Credits worth between $100 and $365. For example, a common offer is “Bet $5, Get $150 in Bet Credits.” After your qualifying wager is settled, Bet Credits are credited to your account. You can use them to place wagers on nearly any market; if your Bet Credits bet wins, the winnings minus the stake are added to your cash balance.
- First Bet Safety offer. In some states (e.g., Colorado, Virginia), Bet365 offers a risk‑free first bet up to $1,000. Place your first wager, and if it loses, you receive a refund in bonus bets equal to your stake (up to the promotional limit). Bonus bets must be used within 7 days and cannot be withdrawn, though any winnings can be cashed out.
To claim these offers, you usually need to enter a promo code during registration, deposit the required minimum, and place a qualifying wager at specified minimum odds (e.g., –500 or longer). Always read the terms and conditions, as some promotions exclude certain bet types (e.g., parlays or in‑play bets) and have playthrough requirements or expiration dates.
Ongoing promotions
Bet365 continues to engage existing customers with frequent promotions. Some of the most popular include:
- Early Payout specials: On selected sports, if your team or player takes a commanding lead (e.g., goes up by two goals in soccer, 17 points in NBA, 7 points in NFL), Bet365 pays your bet as a winner, even if the final result differs.
- Boosted parlays: Multileg parlays (including Same Game Parlays) often come with profit boosts ranging from 15% to 70%, depending on the number of legs. The more legs you include, the higher the potential boost.
- Parlay insurance: If one leg of your parlay loses (commonly for 4‑ to 6‑leg parlays), Bet365 refunds your stake in bonus bets up to a specified limit.
- Odds boosts: Daily selected markets (primarily major sports events) receive enhanced odds. These can be found under the “Odds Boost” tab and typically have a maximum stake.
- Referral bonuses: Bet365 occasionally runs refer‑a‑friend promotions where both the referrer and new user receive Bet Credits when the referred user signs up, deposits and places a qualifying bet.
Promotions rotate frequently and vary by state due to differing regulatory frameworks. Check the “Promotions” or “Offers” page in the app to see active deals for your location.
Wagering terms and taxation
Bonus bets and Bet Credits cannot be withdrawn and are not included in cash‑out amounts; only winnings from those bets are. Some states treat promotional wagers differently for tax purposes. If you win a large amount using Bet Credits, the winnings may be subject to federal and state tax reporting. In the U.S., sportsbooks may send a W‑2G form for winnings above certain thresholds. Consult a tax professional to understand your obligations.
Registration & KYC Process
Account creation steps
Registering for Bet365 requires a few straightforward steps:
- Download or access the platform. Visit Bet365’s website or download the mobile app from the Apple App Store or Google Play (available in legal states).
- Enter personal details. Provide your full legal name, date of birth, email address, physical address, phone number and the last four digits of your SSN. This information is used to confirm that you meet the age requirement and to prevent duplicate accounts.
- Create a username and password. Choose a secure password and set up account security questions.
- Verify your identity. In most cases, Bet365 automatically verifies your identity using your SSN and public records. However, you may be asked to upload a government‑issued ID (driver’s licence, state ID or passport) and a proof of address (utility bill or bank statement). This step is mandatory in many jurisdictions before you can withdraw funds.
- Enable geolocation. The app or site will request permission to access your device’s location. You must enable it to place wagers.
- Deposit funds. Choose a deposit method (see below) and fund your account.
- Claim your welcome offer. If a promo code is required, enter it during registration or deposit to ensure you qualify for the bonus.
Identity and location verification
Bet365 employs “Know Your Customer” procedures mandated by law. You must be of legal age and provide accurate identification. Falsifying information can result in account closure and forfeiture of winnings. The operator may periodically request updated documentation (e.g., if you change addresses).
Geolocation compliance is enforced via integrated geofencing technology. If you attempt to bet outside a legal state or with a VPN, the site will block your wager. Always ensure your Wi‑Fi and GPS signals are strong to avoid false negatives; sometimes switching from Wi‑Fi to cellular data resolves geolocation issues.
Deposit & withdrawal limits
During registration or shortly thereafter, you will be prompted to set daily, weekly and monthly deposit limits. These self‑imposed caps are part of responsible gambling regulation. If you attempt to raise your limit, Bet365 implements a “cooling‑off” period (typically 24 hours) before the increase takes effect.
Withdrawal limits vary by payment method and may require additional verification for large sums. Bet365 reserves the right to delay withdrawals pending security checks or to request copies of your payment card or bank statement to prevent fraud.
Deposit & Withdrawal Methods
Bet365 supports a wide range of payment options to cater to players across different states. The following table summarizes common deposit methods, withdrawal availability and typical processing times. Note that payment availability can vary by state and by account status, and minimum or maximum amounts may differ. Always consult the cashier section of the Bet365 app for current details.
| Method | Deposits | Withdrawals | Notes |
|---|---|---|---|
| Debit/credit cards (Visa, MasterCard, Maestro) | Instant; typically $10–$30,000 minimum and maximum limits per transaction | Rarely available for withdrawals; some banks treat gambling transactions as cash advances and may decline. | Convenient for most users but may incur cash advance fees; ensure your bank allows gaming transactions. |
| Trustly (online banking) | Instant; $10–$10,000. | 1–5 business days. | Securely connects to your bank account; higher limits possible; available in most states except those with strict banking restrictions. |
| PayPal | Instant; minimum $30 and up to $10,000. | 1–2 business days. | Must match your Bet365 account name and email; widely accepted and typically one of the fastest withdrawal methods. |
| PayNearMe | Instant; deposit cash at participating retailers (7‑Eleven, CVS, etc.), usually between $10 and $500. | Not available. | Ideal for players who prefer cash or do not use traditional banking; some states prohibit this method. |
| Skrill | Instant; typically $10–$38,000. | 24–72 hours. | Popular e‑wallet with higher deposit limits; there may be fees on the Skrill side for currency conversions. |
| Paysafecard | Instant; usually $10–$1,000. | Not available. | Prepaid card purchased at retail stores; good for privacy but limited deposit amounts. |
| Cash at casino cage | Instant; deposit at partner casino cage; limits up to $30,000 (varies by property). | Instant for withdrawals. | Only available in states with retail partners; bring valid ID and account details. |
| Bank wire transfer | Up to one hour for deposits; typically $100 minimum. | 3–5 business days for withdrawals. | Suited for large amounts; additional fees may apply. |
| Play+ prepaid card | Instant; $10–$2,000 deposit limits. | Instant or 1–2 days to bank account. | Branded prepaid card that can be loaded with funds and used for fast withdrawals; works like a Discover card for retail purchases. |
When withdrawing, Bet365 generally processes requests in the order received. PayPal and Play+ are often the fastest, while ACH/eCheck and wire transfers may take up to five days. Internal processing times may be longer if your account is new or if you request a large withdrawal. There are no Bet365 fees for deposits or withdrawals, but third‑party processors (banks, PayPal) may impose fees.
Responsible Gambling Tools
Bet365 takes responsible gambling seriously, offering multiple tools to help customers manage their wagering behaviour. These features align with industry best practices and state regulatory requirements.
Deposit and spending limits
Players can set 24‑hour, 7‑day and 30‑day deposit limits. This caps the amount of money that can be transferred into the betting account over a specified period. Lowering limits is effective immediately, whereas raising them requires a waiting period (commonly 24 hours) to prevent impulsive increases.
Time outs and session limits
Bet365 allows customers to take time outs ranging from 24 hours to 30 days. During a time out, you cannot deposit funds or place bets. Session limits can be set to restrict the length of each gambling session, prompting the user to log off after the chosen time elapses.
Reality checks
Reality check notifications pop up at intervals you choose (e.g., 30 minutes, 1 hour) to remind you how long you have been playing and how much you have wagered or won. They provide a moment to reconsider continued betting and encourage mindful play.
Self‑exclusion
For those who need a longer break, Bet365 offers self‑exclusion options from six months up to five years. When you self‑exclude, your account is locked and you cannot open a new account until the exclusion period ends. Bet365 also participates in statewide or national self‑exclusion programs; in states such as Illinois and New Jersey, a self‑excluded individual is barred from all licensed sportsbooks.
Self‑assessment tests and links to support
The platform provides a self‑assessment questionnaire to help you evaluate your gambling habits. It also features links to organizations that support problem gamblers, such as the National Council on Problem Gambling, Gamblers Anonymous and state‑specific helplines. If you believe your betting is problematic, contact these organizations or a local therapist for assistance.
Advertising and underage protection
Many states impose restrictions on sports betting advertising. Bet365 complies by including 21+ (or 18+ in Kentucky) messages in its marketing and by avoiding imagery likely to appeal to minors. The company also uses account verification to prevent underage gambling and blocks accounts suspected of being owned by individuals under the legal age.
Betting Markets & Features
Sports and competitions covered
Bet365 offers one of the widest selections of sports in the industry. Beyond the mainstream U.S. leagues (NFL, NBA, MLB, NHL, MLS and NCAA sports), the sportsbook covers an extensive range of international competitions. These include soccer leagues and tournaments from around the world (Premier League, La Liga, Serie A, Champions League, Europa League, CONMEBOL competitions), tennis events (Grand Slams, ATP/WTA tours), golf (PGA Tour, LPGA Tour, European Tour), motorsports (NASCAR, Formula 1, MotoGP), rugby union and league, cricket, darts, snooker, boxing and mixed martial arts (UFC). Niche sports like Australian Rules football, table tennis, futsal, handball and volleyball are also available.
Bet365’s horse racing offering is limited in some states due to separate pari‑mutuel licensing, but where permitted, bettors can wager on races worldwide. Additionally, Bet365 occasionally offers markets on entertainment events and political elections, subject to state regulations. As always, high school sports are off limits in all jurisdictions.
Bet types
Bet365 supports an array of wagering options:
- Moneyline and point spread bets: Straight bets on team or player outcomes and point differences.
- Totals (over/under): Predict whether the combined points/runs/goals will be above or below a number set by the sportsbook.
- Parlays: Multi‑leg bets where all selections must win; Bet365 offers Same Game Parlays (SGPs), letting bettors combine selections from the same game (e.g., team to win, total points, player to score).
- Teasers and pleasers: Adjust point spreads in your favour (teaser) or against you (pleaser) for altered odds.
- Futures: Long‑term bets on season outcomes (champions, league winners, awards like MVP or Rookie of the Year, over/under season wins).
- Props: Player and team props covering statistics like touchdowns, rebounds, strikeouts, etc. College player props are banned in many states.
- Live bets: In‑play wagering on dynamic markets as the event unfolds. Some states restrict live betting on college sports.
- Asian handicaps and totals: Common in soccer betting, these markets split your stake across two handicap lines, offering a more nuanced risk profile.
- Bet Builders: For sports like soccer and basketball, Bet365 allows bettors to construct custom parlays across multiple markets within a single game.
Same Game Parlay and Bet Builder
Same Game Parlays have become increasingly popular. Bet365 offers an intuitive interface where you can add multiple selections from one game and see updated odds as you build. For example, in an NFL game you might combine: Team A to win, Player X over 75.5 receiving yards and Total Points over 49.5. Payouts increase with each leg, but all selections must win for the parlay to cash. Some states limit SGPs on college games or restrict certain prop types, so menus may differ by location.
Bet Builder extends this concept to other sports, particularly soccer. You can add markets like First Goal Scorer, Both Teams to Score, Total Corners, and number of cards to create a custom multi‑selection. Bet Builder offerings are among Bet365’s most versatile features, appealing to users who like to craft personalized bets.
Cash Out and Partial Cash Out
Bet365’s Cash Out feature lets you settle a bet before an event ends. The platform calculates a payout based on current odds; accepting the offer removes your stake from risk. Partial Cash Out allows you to cash out a portion of your bet while leaving the remaining stake to ride. This is useful if you want to lock in a profit but still keep a sweat on the game. Availability varies by market, and Cash Out may not be offered on certain parlays or promotions.
Early payout and insurance specials
Beyond standard Cash Out, Bet365’s Early Payout offers serve as insurance on specific sports. For example, in soccer, your bet is paid as a winner if the team you backed goes two goals ahead. In American football, some promotions pay out if your team leads by 17 points. These specials reduce variance and provide peace of mind when a game appears to be in hand.
Odds competitiveness
In independent price comparisons, Bet365 usually ranks near the top for soccer, tennis and niche sports. Its odds for major U.S. leagues are competitive but sometimes slightly less aggressive than price leaders like Circa or SuperBook. However, the operator compensates with frequent odds boosts and profit boosts. Parlay boosts and insurance specials also provide value that can offset slightly higher vig.
App Usability & Customer Support
Mobile apps and desktop experience
Bet365’s apps are available for iOS and Android in all legal states. The apps are well‑optimized, offering fast loading times and seamless navigation. Touch interfaces are responsive, and the bet slip is easy to access from any page. Push notifications alert you to live score updates, promotional offers and important account messages. Users can manage deposits and withdrawals within the app, and fingerprint/face ID login options increase convenience without sacrificing security.
The desktop website replicates the app experience on a larger screen. A three‑column layout shows the sports menu, markets and bet slip concurrently, reducing the need to switch screens. You can watch live streams in a separate window while browsing other markets.
Customer support channels
Bet365 offers several support avenues:
- Live chat: Available 24/7 directly through the site and mobile apps. Response times are typically under five minutes, though wait times can increase during major sporting events. Agents can resolve most queries quickly and can direct users to specialized departments for technical or responsible gambling issues.
- Email support: Provides answers for less urgent queries within 24–48 hours. Useful for account verification documents or detailed troubleshooting.
- Phone support: Some states offer toll‑free support numbers. This channel is recommended for more complex issues or when live chat is unavailable.
- Help centre: A comprehensive FAQ section covers account management, payment methods, betting rules, settlement grading, responsible gambling tools and technical requirements. The search function makes it easy to find specific topics.
Customer service quality is generally strong. However, some users report occasional difficulty connecting with chat agents during peak periods, especially when large promotions roll out. Bet365’s agents are trained to identify signs of problem gambling and direct users to self‑exclusion or support resources if necessary.
Pros & Cons
Pros
- Massive market coverage: Bet365 offers one of the largest selections of sports and betting markets in the industry, including obscure leagues and niche sports.
- Leading in‑play betting and live streaming: Real‑time odds updates, cash out options and extensive live streaming set Bet365 apart.
- Flexible promotions: Frequent parlay boosts, early payout specials and personalised offers provide value for regular users.
- User‑friendly interface: The app and site are intuitive, with customizable bet slips and fast navigation.
- Robust responsible gambling tools: Deposit limits, timeouts, self‑exclusion and reality checks support safe play.
- Variety of payment methods: Multiple deposit and withdrawal options, including PayPal, Trustly, Play+ and cash at casino cages.
- Strong security: State licensure, KYC procedures and encryption keep user data safe.
- Global brand reputation: Bet365’s long history and international reach inspire trust among bettors.
Cons
- Fewer state licences than competitors: As of 2025, Bet365 operates in 15 states, less than market leaders like DraftKings (which has nearly double the coverage).
- No loyalty tiers or tangible rewards: Unlike Caesars Rewards, Bet365’s loyalty system revolves around Bet Credits rather than hotel stays or dining perks, offering limited cross‑product incentives.
- Complex interface for beginners: The vast selection of markets and features may overwhelm newcomers.
- College betting restrictions vary: In states like Virginia and New Jersey you cannot bet on local college teams; Bet365’s menu automatically hides those options, which may disappoint college sports fans.
- Limited customer support by phone: While live chat is available 24/7, phone support is not always widely advertised or available in every state.
- Odds margins on major U.S. sports: Bet365’s vig can be slightly higher than some competitors on NFL and NBA markets, though boosts partially offset this.
Verdict
Bet365 offers a polished, feature‑rich sportsbook experience tailored to intermediate and advanced bettors who value a wide range of markets and live betting options. Its product quality is evident in the design of the app, the breadth of its streaming catalogue and the sophistication of its in‑play betting tools. For fans of international sports—particularly soccer and tennis—Bet365 is arguably the best choice in the U.S. market. The operator’s promotional cadence, with frequent parlay boosts and early payout specials, provides additional value.
However, the brand’s U.S. footprint remains smaller than those of leading rivals, and its loyalty program cannot match rewards offered by casino‑based sportsbooks. Bettors seeking the broadest state coverage or tangible loyalty perks may gravitate toward DraftKings, FanDuel or Caesars. New and casual users might also find Bet365’s extensive menu overwhelming. Nonetheless, if Bet365 operates in your state and you are comfortable with a robust interface, the platform is an excellent choice—particularly for bettors interested in international markets and live betting. Always abide by your state’s rules, practice responsible gambling and consult a tax professional regarding any winnings.
Frequently Asked Questions (FAQs)
- Is Bet365 legal in the United States?
Yes. Bet365 is licensed to operate online sports betting in 15 U.S. jurisdictions: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. In each state, Bet365 has partnered with a local casino or racetrack and has obtained regulatory approval. - What is the minimum age to bet with Bet365?
Most states require bettors to be 21 or older. Kentucky allows betting at age 18, but Bet365 still enforces a 21+ policy in that jurisdiction to align with internal compliance standards. Always verify the legal age in your state. - Do I need to be physically in a legal state to use Bet365?
Yes. You can register and view odds from anywhere, but to place a wager you must be physically located within a state where Bet365 is licensed. Geolocation technology ensures compliance; using a VPN or being near a state border may prevent betting if the system cannot confirm your location. - Can I bet on college sports through Bet365?
It depends on the state. States like Indiana, Colorado and Ohio allow college betting but restrict player props. New Jersey and Virginia ban bets on any events involving in‑state colleges. The Bet365 app automatically filters markets based on your location, so if a market is unavailable you cannot circumvent the restriction. - What welcome bonus does Bet365 offer?
In many states, Bet365 offers Bet Credits after you place a qualifying wager (e.g., “Bet $5, Get $150 in Bet Credits”). In some markets, the company provides a risk‑free first bet up to $1,000, refunding your stake in bonus bets if your first wager loses. Promo codes and specific terms vary by state. - What payment methods are accepted?
Bet365 supports debit/credit cards (Visa, MasterCard, Maestro), Trustly (online banking), PayPal, PayNearMe, Skrill, Paysafecard, bank wire transfers, Play+ prepaid cards and cash at casino cages. Not all methods are available in every state, so check your cashier section for details. - How long do Bet365 withdrawals take?
Withdrawal times depend on the method: PayPal and Play+ typically process within 24–48 hours; ACH/eCheck transfers may take 1–5 business days; wire transfers and large withdrawals can take longer. Bet365 may request additional verification for security reasons, which can add to processing time. - Does Bet365 offer live streaming?
Yes. Bet365 streams thousands of events yearly, including tennis, soccer, darts, snooker and some NBA games. You must have a funded account or have placed a bet within the past 24 hours to access the stream. Streaming availability may vary by state due to rights agreements. - What is Cash Out and how does it work?
Cash Out allows you to settle a bet early based on current odds. For example, if your team takes a lead and the odds shift in your favour, you can cash out to lock in a profit. Partial Cash Out lets you cash out a portion of your stake and leave the remainder active. - How can I contact Bet365 customer service?
You can reach Bet365 via live chat (available 24/7), email or a phone line (availability varies by state). The help centre also includes extensive FAQs, and you can submit documents for verification through the site. - Does Bet365 have a loyalty program?
Bet365 does not offer a traditional tiered loyalty program like Caesars Rewards. Instead, it uses Bet Credits and occasional personalized promotions. There are no physical casino perks because Bet365 does not operate land‑based properties in the U.S. - Can I set betting limits or self‑exclude?
Yes. Bet365 provides tools to set deposit and spending limits, implement timeouts, and self‑exclude for periods ranging from six months to five years. These tools are accessible via the account settings or responsible gambling menu. - Are winnings from Bet365 taxable?
Winnings from sports bets are considered income under U.S. federal law and must be reported on your taxes. Depending on your state, Bet365 may withhold taxes for large payouts. You should consult a tax advisor to understand your specific obligations. - Does Bet365 offer a retail sportsbook near me?
Bet365 operates retail sportsbooks only through its partner casinos (e.g., in Louisiana at Sam’s Town Casino). However, the company primarily focuses on online betting. Check the land‑based partner column in our table for details. - Is there a Bet365 poker or casino platform in the U.S.?
Bet365 runs an online casino in New Jersey and a limited poker offering in certain jurisdictions internationally, but these products are not widely available in the U.S. due to regulatory differences. In most states where Bet365 is licensed, its offering is limited to sports betting. - Can I change my account information after registration?
You can update personal details like your address or phone number from your account settings. However, changes to your name or Social Security number require documentation and approval from Bet365’s verification team. - Does Bet365 offer bet builders for every sport?
Bet Builders are most commonly available for soccer and basketball. They may not be offered for every sport or event, and restrictions can vary by state and by the specific competition. - What happens if my geolocation fails?
If the system cannot verify your location, you cannot place a bet. Ensure your device’s location services are enabled and that you are not near a state border where the GPS signal may be ambiguous. Switching from Wi‑Fi to cellular data often resolves geolocation issues.
